Free Introductory Teleclass Recording
If you’re a coach, consultant or copywriter and you want to increase your own value by helping your clients discover their value, then Essential Message Certification may be the best thing you can do for your business — and theirs!
In this introductory teleclass, Michel will give you a complete overview of each of the four levels in the certification program, and he’ll tell you how you can monetize each one.
Listen to the recording
Click the link to open the audio player in a new window. Right-click the link and choose ‘save as’ to download the recording to your computer:Essential Message Certification Free Introductory Teleclass: 20110811certificationoverview.mp3
When you right-click the ‘download’ link and choose ‘save as, your download should start automatically. If you have any trouble, please let us know!
If you have any questions about the program that were not answered in the audio, please call us at 416 534 4766.
You’ll learn about each of the following Essential Message tools, workshops and processes:
Level 1: Awareness
- Ground rules and approach
- Category Challenges
- Back2Back Exercise
- EM Positioning model
- Impact Statements, Persuasion Drivers & Provocative Questions
Level 2: Digging Deeper
- 5 layers of Differentiation
- What’s Your P-POD?
- What Drives You Crazy?
- Dr. Credibility (root causes)
Level 3: Powerful Communications
- Dr. Credibility (symptoms)
- Best/Worst-Hardest/Easiest Client
- Simple Segmentation
- Sales Telepathy (3-minute letter)
- Provocative Questions
- Testimonials
Level 4: Focus
- Essential Visualization
- Ditch Your Pitch! (Positioning Statement)
- Tag line (Rallying Cry!)
- EM Card copy
- Marketing Funnel
If you are a coach, consultant or copywriter, this might well be the best way you can help your clients do more, achieve more and be more — and increase your own value in the process. Whether you want to become fully certified or you want to be licensed to use the tools from just one of the licensing modules, you don’t want to miss this teleclass!
