List-Making As A Tool Of Thought Leadership
with Author, Marketing Strategist and Rutgers University Instructor Mark Levy
Wednesday, July 27, 2011
3:00-4:00 pm EST
Can’t make the live call? No problem… you’ll get the audio recording free!
Do you HATE making lists? Does mind-mapping leave you feeling mindless? You’re not alone.
According to Mark Levy, "It's better to do your thinking outside of your head than inside of your head."
Coach, consultant, speaker, corporate guru… if you’re hired for your ideas, then you’re a thought leader. Your ideas are your inventory, your currency. Your ideas get you noticed in the marketplace, and form the basis of your blog posts, books, speeches, products and services.
But in order to stay relevant to your audience, you can’t just promote the same ideas indefinitely. To stay relevant, you’ve got to come up with
something new. How, though, do you create standout ideas and intellectual property to add to your business?
That’s when most of us pull out a piece of paper, or fire up some fancy software, and get to work. We make lists, we draw mind maps… and, more often than not, we get completely stuck. Rather than freeing our minds and getting the ideas flowing, many of us find the process constrictive, overwhelming, and ultimately unhelpful.
According to marketing strategist Mark Levy, list-making doesn’t have to be that way. You just have to do it differently.
In this fun, interactive teleclass, Mark reveals how to turn list-making from a simple gathering and prioritizing device into an idea-generating tool. You’ll learn the technique that he’s used successfully with his multi-million dollar thought leader clients to help them come up with new products, services, books, presentations and even entire businesses. This is list-making like you’ve never seen it before!
You’ll learn how to:
- Use multiple lists (instead of just one) to explore your topic from new angles and perspectives;
- Ask yourself the right questions to spot patterns, associations and connections between multiple lists — and pull them all together into marketable ideas;
- Use ‘Thought Chunks’ (rather than random notes and scribbles) to encapsulate and accurately recall ideas — even ten years later;
- Use list-making to solve business problems, make decisions, create new products and services, write ebooks, speeches and blog posts — and even to help your own clients more effectively!
If you want to increase the value of your idea currency– and turn it into more revenue, more clients and greater differentiation in your market — there’s no quicker, easier way than Mark Levy’s list-making technique. You don’t want to miss this teleclass!
Can’t make the live call?
No problem. Like all of our teleclasses, a recording of this session will be sent to you a day or two after the teleclass. Plus, the recording will be added to the Members Audio Library (along with recordings of teleclasses going back to 2005) as an added value for Essential Message members!
About Mark Levy
Mark Levy is the founder of Levy Innovation LLC, a marketing strategy firm that helps thought leaders increase their fees by up to 2,000%.
Marshall Goldsmith, who the London Times calls one of the world’s fifty most influential management thinkers, says “Mark helped me understand who I am, establish my brand, and communicate my brand to the world.” David Meerman Scott calls Mark “a positioning guru extraordinaire.” Simon Sinek says, “Mark helped me find my why.” Fast Company “Expert Blogger” Cali Yost says: “Mark helped me rethink my entire business in a day. He’s a miracle worker.”
Before devoting his work fulltime to Levy Innovation, Mark served as Chief Marketing Officer for an Inc. 5000 experiential branding organization whose clients include Bank of America, Samsung, Time Warner, Tivo, Harvard University, and Stanford University.
He has written for the New York Times, and has written or co-created five books. His book, “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content,” was a #1 bestseller on Amazon as a Kindle in the category of “Creativity & Genius.”
Mark has also taught research writing at Rutgers University.
In addition to being a marketing strategist and positioning consultant, Mark creates magic tricks and shows. His work has appeared in Las Vegas and on all the major television networks. He is the co-creator of the off-Broadway show, “Chamber Magic,” which is the longest-running one-person show in New York City, as well as the shows, “Miracles at Midnight” and “Theater of Wonder.”
To learn more about Mark’s group coaching programs, positioning intensives, or keynote speeches and workshops, visit www.levyinnovation.com.
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