How Many Bananas Do You Have?
with speaker, author and Chief Differentiation Officer Michel Neray
Wednesday, August 24, 2011
3:00-4:00 pm EST
Can’t make the live call? No problem… you’ll get the audio recording free!
The 7 Habits of Highly Effective People. The Five Temptations of a CEO. Six Thinking Hats.
The Essential Message ‘Bananas’ technique – a 5-step process to help you create a logical framework around any subject.
You’ve seen hundreds of examples of this ‘framing’ technique, but have you ever thought about how you can take advantage of it to bring clarity and power to all your presentations, proposals and strategic discussions?
Distilling your arguments to a manageable set of key points is the foundation of clearer communications, more compelling presentations and proposals, and more productive conversations and discussions. What’s more, it’s a thinking habit that everyone can learn.
In this special teleclass, you’ll learn The Essential Message ‘Bananas’ technique – a 5-step process to help you create a logical framework around any subject.
You will learn how to apply the ‘Bananas’ technique in your presentations, proposals, verbal conversations, articles and newsletters – even a book you may be struggling to write – and in any situation where it’s important to break down your content and arguments into easily understood ‘chunks’.
The neat, little numbered structure gives your readers or listeners something tangible to wrap their heads around. It helps you tie together the key elements of your knowledge and expertise in a ‘brandable’ package. And perhaps most importantly, it forces you to clarify your own rationale for the products or services you offer.
You’ll learn:
- The five variables that explain everything in the universe.
- A methodology to help you simplify complex recommendations and proposals.
- A straight-forward approach to help you think through the discovery, packaging and branding your unique methodology as a competitive advantage.
If you want to have clearer communications, more compelling presentations and proposals, and more productive conversations and discussions, there’s no quicker, easier way than Michel’s ‘Bananas’ technique. You don’t want to miss this teleclass!
Can’t make the live call?
No problem. Like all of our teleclasses, a recording of this session will be sent to you a day or two after the teleclass. Plus, the recording will be added to the Members Audio Library (along with recordings of teleclasses going back to 2005) as an added value for Essential Message members!
About Michel Neray
Michel combines a science degree from University of Waterloo, an MBA from McGill University, over 25 years of experience as a creative marketing copywriter, a career as a senior sales and marketing executive of a publicly traded company, and a lifetime of observation of human motivation and psychology. This unique blend of perspectives is at the core of his ability to help both his corporate and individual clients discover and communicate their greatest value and differentiation.
The results extend beyond traditional measures of higher sales, market penetration and greater brand equity; the work that Michel does also increases the confidence and motivation that only come from being consciously aware of your strengths and purpose – both as a business as well as an individual.
This is especially valuable for business leaders since their lives and business are often inexorably intertwined. The culture, vision and competitive advantage of the business often precisely mirror the unique strengths, perspective and values of the individual behind it.
As a motivational speaker, Michel empowers his audiences to dig deeper than the usual marketing messages to access a well of meaning and purpose that drive sales as much as they drive productivity, engagement, resilience and cooperation/collaboration. Michel has spoken in more than seven countries, including both Iran and Israel, (though not on the same trip).
His highly creative approach and lively, energetic presentation style instantly engage audiences and enable them to see their lives, career and business with fresh eyes and a new mind.
Michel has worked with major corporations including Honda, Volvo, Upjohn, Alias-Wavefront, Nikon, The Royal Bank, The Quaker Oats Company, Marathon Brokerage, Guardian Mutual Funds, Mackenzie Financial and many, many others — big and small.
An online pioneer, Michel was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. Michel co-authored “The Great Crossover: Personal Confidence in the Age of the Microchip”, which made it to Jack Canfield’s Achiever’s Recommended Reading List. In 2005, his chapter, “Everything Starts With A Conversation” was selected as the lead for the book, “Sales Gurus Speak Out” and re-published in 2008 for ‘Awakening The Workplace Volume 3′.
He’s married with three children, two dogs, three snowboards, a whitewater canoe and a third-degree black belt in Karate.
Reserve Your Spot | Until May 8 | After May 8 | Register |
|---|---|---|---|
I am NOT a member of The Essential Message | $17.77 USD | $27.77 USD | |
I AM a member of The Essential Message | FREE | FREE | |
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